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Randy, who paints bike pieces for Roman, walks into the shop bearing a silver gas tank. "He's been working on this bad boy for 40 hours straight," says Roman proudly. He and his crew gather around as the meticulously painted tank is fitted onto the chopper's "backbone." Suddenly, the skeleton is a real bike. It's a great reality TV moment, and for a second, the tension is gone.
But then Roman looks at his watch. "Damn, it's time," he says to his guys. The cameras stop rolling. It's Halloween night, and Roman promised his daughters Yasmina and Zoie that he'd take them trick-or-treating. Given his insane deadline, he'd be justified in passing the task off to his wife Silvia, who also runs his retail shop. But that would be neglecting his kids.
And that's not the way he rolls.
It's the perfect time for a reality biker show. Every week, Discovery Channel audiences tune in to watch the dysfunctional Teutul family on American Chopper, with muscle-bound dad Paul cussing out sons Paul Jr. and Michael. Motorcycles are hot, and so are the people who make them. Take Jesse James, who started out building bikes and later became the star of the reality show Monster Garage, a restaurateur and Sandra Bullock's bed buddy.
When the bigwigs at Platinum Television Group, a production company based in Florida, decided to create the next big cable chopper series, they scoured the country, whittling down thousands of candidates before choosing Roman as their star. "I got a call, and they wanted to know a little about me," he says. One call became two, then three, and soon, an executive producer and a camera crew were in his shop off of 1960, following him around.
Once the deal was signed, life got "really crazy," says Silvia, a slender firecracker of a wife/ mom/office manager who Roman says "keeps his ass in line." Two TV cameramen followed the Blum family around and tracked the RB staff all day. Yet Silvia and the family have managed so far. "When Roman first started out making bikes years ago, he'd have parts in our living room, the hallway, even the bathroom. But I knew he loved it -- it was his passion, and a little sacrifice of my living room back then is what's gotten him here today." Roman started RB Custom Choppers in 2002. Before that, he'd worked in car stereo outfits, car customizing and parts shops, and even an upholstery store. It's second nature for him to create a bike from scratch, right down to making the leather seat and embroidering it. (The upholstery shop experience has definitely come in handy.)
"I kinda come from what you could call the urban underground," says the former hardcore skater and BMXer. His shop is a playground. He and his crew throw firecrackers at each other (and even at unsuspecting members of the media). They ogle the nudie pics on the walls, chill at the sports bar next door and hang at the neighboring pizza place, owned by Silvia's dad Burki. When they get stressed, Roman and Charles go pop ollies on their skateboards. They toss a tire at Roman's pit bull Dre and watch him prance around with it like it's a dead bird. Roman regresses 20 years as he taps the glass box that holds two mammoth black scorpions -- his "other pets" -- "just to piss 'em off." (You probably won't see Jesse James doing that.)