In case you missed it, a Mac Haik car dealership north of Austin got into some hot water recently when it sent out an e‑mail ad touting air-Âconditioned seats on its cars. ÂTired of the Wet Backs? the ad read. Officials at the Mac Haik chain  whose commercials dominate Houston TV  quickly apologized and said it was all a terrible mistake. (Especially the part about e‑mailing the ad to members of the local Hispanic Chamber of Commerce.) But we think the Mac Haik boys should recognize a
winning strategy.